The Huddlemind blog did a nice piece on the difference between the way men and women purchase products. The gist is that they reckon men search on technical details and want the whole shopping process to be as painless as possible, where as women want opinions, ratings, and choices.

I’m kind of in the mindset that both men and women often do both and it’s not so clear cut. It also depends very much on the product category. I will analyse every single new technical detail about buying a new car where as my wife goes mainly on brand and what looks nice. In contrast, she will spend ages studying the details of a hotel to stay in where I just want to go to a nice five star one with a spa!

So – should you split a shopping site to cater for men and women completely differently?