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State of the US Online Retail Economy
February 20th, 2009 by philip.wilkinson

Some great data coming in from Comscore about how the online retail space has fared in the US over the past few months and what they expect might happen in the first half of 2009.

Click on the images to see them full-size

First up, online ecommerce has slowed down in terms of growth to 7% in 2008 from 17% in 2007. Note it’s still growing!

Secondly, this is actually due to a category skew whereby consumer electronics, video games and consoles, and sports and fitness categories have continued to increase in sales. Perhaps more people staying in and/or doing active things near them.

Thirdly, early 2009 has seen some growth pickup again after a drop in Q4 of 2008 – possibly predicting a bounce, but personally it shows this is mostly sentiment rather than 100% actuals.

Lastly, eCommerce is still taking market share away from high street stores and that’s always a good thing :-)


5 Responses  
  • Nic Brisbourne writes:
    February 20th, 2009 at 6:28 pm

    Hi Phil – these stats are a bit worrying. As you say it is good that online is still taking market share, but beyond that I wouldn’t have expected so many categories to be going backwards, and 7% overall growth is paltry.

    best,
    N

  • Philip Wilkinson writes:
    February 20th, 2009 at 7:14 pm

    7% is still growth though is it not…

  • Nic Brisbourne writes:
    February 21st, 2009 at 11:30 pm

    That much is undeniable :)

  • DB writes:
    March 4th, 2009 at 3:39 pm

    Hmm, the rise is over all of 2008, but the Q4 figures are quite worrying actually becuase they’re hiding the true value of each category. I’ll bet your 16% gain in sports and fitness is dwarfed by the 34% drop in music, movies and video!

  • philip.wilkinson writes:
    March 4th, 2009 at 7:07 pm

    Sure – but as long as people buy clothes for outdoor – it’s all good.


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